Essential
Accounting & Invoicing
FreshBooks
Track expenses, create invoices, manage projects, and keep your finances organized.
Available offer
Free trial available
Recommended partner
Design & CreativeFreelance UI/UX Designer
Freelance UI/UX Designer
Rate Calculator
Find a profitable freelance UI/UX and product design rate based on your desired income, software costs, and realistic billable hours.
Customize your numbers
We've pre-filled the baseline scenario for this profession. Adjust the inputs below to match your actual business goals.
Rate intelligence
What should you charge?
Build your freelance rate from your income target, taxes, expenses, and the amount of work you can realistically bill.
Quick scenarios
Start with a profile, then customizeYour financial assumptions
These numbers determine the minimum revenue your business needs to generate.
What you want to personally keep after taxes and business expenses.
$
Software, equipment, insurance, and other operating costs.
$
Only count time clients realistically pay you for.
hours
Annual billable capacity1,200 hrs
Weeks away from billable work.
weeks
Estimated percentage reserved for taxes.
%
Recommended pricing
Based on your current financial assumptions
Recommended hourly rate
$140/ hour
Premium pricing
Day rate
$1120
8 billable hours
Annual gross
$138,889
Revenue target
Monthly gross
$11,574
Average target
Capacity
63%
Utilization
Revenue allocationAnnual
Take-home income$95,000
Estimated taxes$38,889
Business expenses$5,000
Pricing position
Relative to common freelance rate bands
Your pricing reflects a higher-value specialist or experienced consultant.
Financial snapshot
Your freelance numbers at a glance
Based on current assumptions
Monthly revenue
$11,574
Weekly revenue
$2,894
Monthly take-home
$7,917
Billable utilization
63%
Taxes are included
Your calculation currently reserves 28% of required revenue for your estimated tax buffer.
Billable time matters
You're planning around 25 billable hours per week, not a standard 40-hour client schedule.
Time off is protected
Your calculation assumes 4 weeks away from billable work each year.
Your rate is more than your salary.
Product design requires deep user research, wireframing, prototyping, and client presentations—much of which can easily become unbilled scope creep. A sustainable UI/UX rate must account for your research time, Figma subscriptions, user testing platforms, and the strategic value your interfaces bring to a client's bottom line.
A sustainable rate needs to account for the time you spend finding clients, answering emails, preparing proposals, managing projects, handling revisions, and doing administrative work.
Common Pricing Models
HourlyProject-basedDay rateDesign retainer
Highly-Billed Services
User interface (UI) design
User experience (UX) research
Wireframing & Prototyping
Design systems
Usability testing
App design
The Freelance Stack
Tools to help you run the business, track expenses, and get paid faster.
Cross-Border Payments
Wise Business
Receive international payments and manage multiple currencies with transparent rates.
Available offer
Built for global payments
Recommended partner
Contracts & Compliance
Deel
Create contractor agreements and manage international freelance relationships.
Available offer
Contract tools included
Recommended partner
Stop guessing your rate.
Build a freelance rate around the income you actually want, the expenses you actually have, and the hours you can realistically bill.